OXO Good Grips

The OXO Good Grips Scrub Brush puts a little lift into household cleaning! They are the first scrub brushes that make cleaning look less like a chore and more like fun. The sensual shapes of the angled bristles allow the user to scrub surfaces more effectively, getting better results without the arm strain. Before the Good Grips Brush came along there were no utility brushes that had high-level ergonomics and none that had any sympathy for universal design - accessible to the widest range of user abilities. After researching cleaning in the home it was made apparent that no single brush alone catered and was satisfactory in comfort for all cleaning tasks. Others had tried but fell down in usually in comfort, which is where the OXO Good Grips found an opportunity. This scenario created an opportunity to identify and break down the cleaning chores into individual tasks and create a specifically designed brush to combat the problem.

OXO Good Grips Scrub Brush shows how trans-generational design is a form of ecological thinking - just as Green Products foresee the whole life of the product, Universal Products anticipate the whole life of the user, Good Grips have set a new standard for kitchen gadgets because they fit everybody's needs. By making things easier, they make people happier and that makes the world better. Created while at Smart Design and winner of a Good Design Award.