Our Story

David Farrage, a seasoned industrial designer with three decades of global experience, stands at the helm of DF-ID, a pioneering design firm he founded. With a multidisciplinary team proficient in physical and digital product design, service design, brand identity, user experience, graphic design, and packaging, DF-ID adopts a holistic approach to problem-solving. At DF-ID, every project begins with a deep dive into observational research, fostering an empathetic understanding of the client's needs and the end-user's perspective. This foundation of clarity and insight ensures that each design solution is aesthetically pleasing but also functional and meaningful. Recognizing that every client and project is unique, DF-ID tailors its design process accordingly, ensuring that each stage of development builds upon the previous one, fostering collaboration and confidence within the team. Rather than striving for universality, DF-ID seeks out the essence of each product, honing in on its distinctive qualities and translating them into coherent and compelling design narratives. Central to DF-ID's approach is translating user behavior and desires into tangible design elements, creating products and experiences that resonate with their intended audience. DF-ID crafts design solutions that meet and exceed expectations through continuous clarification and refinement, delivering functional and emotionally resonant results. By marrying expertise with innovation and a deep understanding of user needs, DF-ID sets itself apart as a leader in industrial design, consistently delivering unique and impactful solutions that elevate the user experience and drive success for its clients.